Hello & Namasté,
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Hello & Namasté, .
I design brands & systems that people remember.
Senior Visual Designer shaping scalable identities, product interfaces, and culturally rooted design systems — for fast-moving companies and modern digital experiences.
What I Do
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Development of clear, scalable visual identities including logos, typography, colour systems and brand guidelines designed for long-term consistency across digital, print and motion.
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Creation of high-impact visual communication systems that translate complex ideas into clear, engaging narratives across multiple channels.
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Creation of organised design libraries, component sets and brand documentation that support cross-functional teams and maintain output consistency.
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Integration of advanced AI tools, such as Midjourney, Runway, Adobe Firefly, Sora and custom GPT systems to accelerate ideation, streamline asset creation and enhance motion exploration within modern design processes.
Design Philosophy
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Design Philosophy *
How I Work
I blend visual clarity, cultural nuance, and systems thinking to design work that scales across platforms — from retail shelves to product interfaces, from visual identities to character systems.
My approach is grounded in three pillars:
Make it meaningful — design with intention and empathy
Make it systematic — build for teams, workflows, and long-term evolution
Make it memorable — distinct visuals that feel human and rooted
Latest Work
Typographical Expressions.
Typography has always fascinated me as a Visual Designer. It’s really mesmerising that how a mood or an emotion can be expressed thoroughly, with typographical intervention.